In the past few years, the nancial industry has undergone dynamic structural changes that have deeply affected the sales process. Bruised by market volatility, today’s consumer is skeptical and demands more for less. Fresh approaches are needed to sell in today’s market place. Here are the 22 Keys that can help any nancial professional make more money, work less, and maximize their personal potential. Co-author Paul Karasik reads this Bloomberg Press classic.


CD Format/Running time 4:30 hours