In the past few years, the financial industry has undergone dynamic structural changes that have deeply affected the sales process. Bruised by market volatility, today’s consumer is skeptical and demands more for less. You need fresh approaches to sell in today’s tough marketplace.
Here are the 22 Keys that can help any financial professional make more money, work less and maximize his or her potential. Industry leaders Jim Benson and Paul Karasik combine their personal experience with the shared wisdon of the masters. Each key contains proven, actionable sales guidelines,including:
Whether you’ve been in business for years or are just beginning, each key will unlock a new door on your path to sales success.